For the past few months, a new minimalist skincare routine has been gaining attention, particularly in China: applying mineral water to the face as a replacement for traditional skincare products. The idea? Using mineral-rich water to hydrate, soothe, and revitalise the skin, all with a natural and simplified approach.
Promoted by influencers and embraced by advocates of skin minimalism, this trend reflects a growing demand for transparency and simplicity in skincare. But is this method truly effective? More importantly, is mineral water alone sufficient to care for your skin?
This phenomenon deserves a closer look to understand its limitations and to highlight an expert alternative: MineralX™ Dermatological Waters, which combine the power of minerals with dermocosmetic innovations to go beyond simple hydration.
Why is this trend emerging?
A return to nature and minimalism
Consumers are increasingly drawn to streamlined routines. After the era of layering and ultra-sophisticated skincare, « less is more » is taking centre stage: fewer products, greater efficacy. Mineral water perfectly aligns with this approach due to its pure and natural image.
Some mineral water brands have seized this opportunity to position themselves within the skincare market, a movement highlighted by Sixth Tone in its analysis of this emerging Asian trend. By showcasing their rich mineral compositions (calcium, magnesium, bicarbonates, etc.), these brands are creating a new market segment where each type of water is claimed to be more suitable for a specific skin type.
A simple and affordable option
Using mineral water applied with a cotton pad as a substitute for a toner or hydrating mist appeals to consumers looking for an uncomplicated and cost-effective routine.
Mineral water vs. dermatological water: which one to choose?
While this approach may seem appealing, it raises a key question: is mineral water alone truly sufficient for skincare?
Although mineral water can provide an immediate refreshing effect, it is not specifically formulated to meet the skin’s needs. The hydration it offers is temporary, and its soothing properties depend entirely on its mineral composition. It lacks targeted active ingredients that could enhance skincare benefits, such as hydrating agents or antioxidants.
With its Mineral Intelligence Technology MineralX™, Laboratoire Orescience has developed MineralX™ Dermatological Waters, an innovation that combines the power of essential minerals with targeted dermocosmetic active ingredients. Far more than just mineral water, these expert formulas provide enhanced efficacy to address the skin’s specific needs.
Why choose an expert dermatological water?
MineralX™ Dermatological Waters go far beyond simple skincare water. Developed using exclusive Mineral Intelligence Technology MineralX™, they combine carefully selected minerals, chosen for their biological affinity with the skin, with advanced dermocosmetic actives, creating a unique synergy. Unlike regular mineral waters, they do more than just hydrate the skin’s surface; they work deep within the skin’s mechanisms to reinforce the skin barrier, soothe sensitivities, and enhance the skin’s natural radiance. Thanks to their optimised bioavailability, they actively contribute to maintaining skin balance and preserving skin quality daily.
The future of minimalist skincare: opportunity or limitation?
The mineral water skincare trend reflects a genuine shift in consumer behaviour. However, extreme simplification in skincare may have limitations, particularly when it comes to hydration and skin protection.
The future of skincare is not about choosing between all or nothing but about intelligent solutions that balance efficacy, naturalness, and innovation.
The ideal approach for the future of clean skincare
This is precisely the philosophy behind MineralX™ Dermatological Waters: offering a minimalist yet enhanced skincare solution, enriched with targeted actives, that respects the skin’s physiology and helps it better defend itself against daily aggressions.
Mineral intelligence for your skin
Choose an expert Dermatological Water, formulated to provide far more than simple hydration, offering precise care tailored to your skin’s essential needs.